Ad spend should come back as profit, not as prettier dashboards. I run Google Ads and Meta Ads for D2C brands that want real business results from paid traffic.
30 minutes, no pitch deck. We look at your numbers and see if there's a fit.
Trusted by the teams behind
Mother of Gut
LinkedIn recommendations - and a few unpolished screenshots straight from client chats.
"She does not look at campaigns only through clicks, ROAS, or ad account settings. She looks much wider: at the business, the offer, margins, customer journey, and the real impact paid activities have on the overall result. You can clearly see that she cares not only about delivering campaigns, but about building a system that actually makes business sense."
"Working with Natalia at Health Labs Care was such a great experience. She was always super proactive - coming up with ideas, spotting opportunities, and giving recommendations that actually made our campaigns work better. Her analyses weren't just reports for the sake of it - she genuinely shaped the way we optimized our marketing decisions and had a real impact on results."
"From day one, Natalia demonstrated a high level of experience and analytical precision. She quickly identified that server-side tagging was essential to unlocking the performance we needed - a key insight that transformed our tracking and campaign efficiency. Her expertise and strategic thinking make a real difference."
"She brings a rare combination of deep expertise, fresh ideas, and a brilliantly proactive attitude. Natalia possesses an incredible strategic mindset and an intuitive understanding of Meta and Google Ads. She doesn't just manage campaigns; she knows exactly how to align them with overarching business goals. I highly recommend Natalia to any team or client!"
"Natalia is a true performance marketing expert who combines strategic thinking with hands-on execution. What makes her stand out is her holistic approach: she sees the bigger picture of advertising efficiency while staying focused on details that drive performance."
"She listens first, understands the client's context, and then acts. Even on busy days, she stayed calm and focused on what matters: KPIs, efficiency, and real ROI for clients. Natalia works fast without losing quality. She takes initiative, brings solutions instead of problems, and keeps everyone in the loop."
Two examples of what "reporting on real business results" means in practice.
Leading Polish supplements D2C brand
1.5 years leading paid acquisition for one of Poland's top supplement brands (Q1 2025 vs Q1 2024). Growth came from efficiency - budget discipline, creative strategy and channel mix working as one system - not from buying more traffic.
Femcare D2C - client since April 2026
Taken over with broken tracking and unprofitable orders. Measurement fixed first, then the Meta account rebuilt around structured creative testing, and winning Search campaigns scaled 3x. Ten weeks in, the account hits its profitability targets.
Every engagement follows the same logic: understand the business first, then make media, creative and conversion work as one system - reported against the KPIs your P&L actually cares about.
We start with CAC, LTV, contribution margin and your growth targets. Every budget and bidding decision afterwards traces back to these numbers.
Google Ads and Meta Ads structured around those targets - clean campaign architecture, sensible budget split between brand demand and new customer acquisition.
Angle banks built from real customer language, monthly briefs for your designers and creators, UGC direction, and a testing rhythm that keeps ads from fatiguing.
The click is only half the job. I review and brief landing pages so the traffic you pay for actually converts - message match, proof, offer clarity.
Every engagement begins with a free discovery call. We look at your numbers together and decide what makes sense - sometimes the honest answer is that you don't need me yet.
600 PLN
net, 90 minutes, online
15 000 PLN
net, one-time, fixed scope. Single channel (Google or Meta): 9 000 PLN
from 8 000 PLN/mo
net, final price depends on scope. Google Ads + Meta Ads, focused on scaling your business. Limited spots.
Also available as fixed-scope projects: product feed optimisation (from 6 000 PLN) and landing page / CRO audit (from 5 000 PLN).
One senior person across your whole growth system. No account managers in between, no juniors learning on your budget.
D2C e-commerce brands, mostly in supplements, wellness, beauty and fashion. I work with Polish and international brands - the common thread is founders who want a senior partner thinking about the whole business, not just campaign settings.
The retainer makes sense for brands already spending roughly 20 000 PLN+ a month on ads and wanting to scale profitably. Below that, the audit or the 1:1 consultation will give you more value per zloty - and I'll tell you honestly on the call if that's the case. Pre-launch founders are welcome too: the consultation doesn't require a running ad account, we can plan your launch channels, budgets and first campaigns.
Yes. Everything on your account is done by me personally. That's the point - you get senior-level work directly, without an account manager layer or juniors learning on your budget. It also means I keep my client portfolio deliberately small.
Both, plus creative strategy, feed optimisation and landing pages. Channels are tools - the system matters more than any single platform. If your growth constraint is on a channel I don't run, I'll say so.
Free 30-minute discovery call first. If there's a fit, most brands start with the full audit - it gives us both a clear picture and a prioritised roadmap. From there, some founders execute the roadmap with their team, and some hand me the keys for an ongoing partnership.
That's completely fine. The audit is a standalone deliverable - a written report plus a walkthrough call, with a roadmap your team can execute without me. No strings attached to a retainer.
Yes - 1:1 coaching for PPC specialists hitting a ceiling and for D2C founders who run ads in-house. It's a small part of my week next to client work, so spots are limited. The easiest way to ask is a message on LinkedIn.
Scope and seniority. Agencies are built for channel execution at volume; I'm built for depth on a few brands. You get one senior person across media, creative, feed and CRO, reporting against your unit economics - and a direct line to the person actually doing the work.
I'm based in Poland (CET) and work with both Polish and international brands. I've run campaigns across European and global markets for brands like New Balance, Nuxe and Crocs during my agency years.
If your ads have stopped scaling and you're not sure whether the problem is media, creative or the business model - that's exactly the question a discovery call answers. 30 minutes, your numbers, an honest read.
Book a free discovery callPrefer email? natalia@kobierska.com