I don't just run ads. I build systems. Freelance performance marketing specialist working with D2C brands across supplements, wellness, beauty and fashion.
I help D2C founders scale profitably and PPC specialists move from media buyer to strategic partner.
I'm a freelance performance marketing specialist with 5+ years of experience scaling D2C brands across Google Ads, Meta, TikTok, YouTube, Pinterest, and DV360.
My approach starts with business fundamentals - CAC, LTV, contribution margin, unit economics - then layers paid media, creative strategy, and CRO on top. Performance and brand-building are not separate worlds.
I work with a small portfolio of direct D2C clients alongside selected agency contracts, focusing on holistic involvement rather than tactics-only execution.
Full-stack performance marketing services for D2C brands, plus 1:1 coaching for senior PPC specialists.
Multi-channel paid media strategy and execution across Google Ads, Meta, TikTok, YouTube, and Pinterest. Built around business KPIs, not platform metrics.
Briefing angles, hooks, testing frameworks, UGC direction. The creative side of performance marketing that platform mechanics can't fix.
Unit economics review, CRO, landing pages, product offering. Diagnosing whether the issue is media, creative, or business model.
Google Shopping and Performance Max feed structure, custom labels, attribute optimisation. Foundation work that makes Shopping campaigns scale.
1:1 coaching for senior PPC specialists moving from media buyer to strategic partner. Career path, client work, frameworks, pricing.
Deep-dive audits of Google Ads and Meta accounts. Search term analysis, structure review, quality score diagnostics, creative testing maturity.
The Google Ads API powers the systems I build for client reporting, account audits, and performance dashboards. Here's exactly how it fits into my workflow.
Pull performance data from client Google Ads accounts (impressions, clicks, conversions, cost, ROAS) to generate custom weekly and monthly performance reports tailored to each client's KPIs and business context.
Programmatically pull keywords, search terms, ads, campaign structure, and Quality Score data to run systematic account audits. Identify wasted spend, missing negative keywords, structural issues, and optimization opportunities at scale.
Extract and classify search term reports to identify new keyword opportunities, negative keyword candidates, and intent patterns. Categorize queries by intent (transactional, informational, brand, competitor) to inform strategy.
Build custom dashboards combining Google Ads performance data with business metrics (CAC, contribution margin, LTV) to give clients clear visibility into how paid media impacts unit economics, not just platform-level metrics.
Pull change history from client accounts to monitor optimization activity, track experiment results over time, and maintain transparent audit trails of all account modifications.
Pull ad copy, sitelinks, callouts, and Performance Max asset performance to inform creative briefs and identify which messaging angles drive results in client accounts.
Working with a small number of D2C clients at any time. Best way to reach me is email or LinkedIn DM.