Natalia Kobierska

I help D2C brands grow profitably.

From ads to landing pages to offers, built around your margins and unit economics. Not around a prettier ROAS in the dashboard.

Trusted by teams at

  • Health Labs Care
  • formeds
  • Tribe47
  • le ferment
  • finally.me
  • Mother of GutMother of Gut
  • genactiv
  • Stepapp

Three ways to work together.

Not sure which one fits? Book a 30-minute call and I'll tell you honestly what makes sense for you.

For hands-on marketers

1:1 Coaching

€225

60 minutes, online

  • Email me first: your account, goal and questions
  • We go through your ad accounts together on screen
  • A written summary with next steps after the session
Limited spots

Growth partnership

Flexible budget

priced to your channels, scale and ad spend

  • Google Ads and Meta Ads, feed and creative strategy
  • Landing pages, CRO and offer, so the traffic you pay for converts
  • Brand awareness campaigns that feed future sales
  • A small client roster, on purpose

Real accounts, real numbers.

+52%

revenue on +8% more budgetLeading Polish supplements brand, year over year.

+80%

revenue about 2 weeks after rebuilding MetaFemcare D2C brand, account taken over while losing money on every order.

What I share on LinkedIn.

Practical D2C growth and paid media posts, mostly in Polish.

Follow me on LinkedIn

What founders and marketers say about working with me.

LinkedIn recommendations - and a few unpolished screenshots straight from client chats.

in  Client recommendation

"She does not look at campaigns only through clicks, ROAS, or ad account settings. She looks much wider: at the business, the offer, margins, customer journey, and the real impact paid activities have on the overall result. You can clearly see that she cares not only about delivering campaigns, but about building a system that actually makes business sense."

Adrian Tubacki Head of E-Commerce & Growth, formeds
in  Client recommendation

"Working with Natalia at Health Labs Care was such a great experience. She was always super proactive - coming up with ideas, spotting opportunities, and giving recommendations that actually made our campaigns work better. Her analyses weren't just reports for the sake of it - she genuinely shaped the way we optimized our marketing decisions and had a real impact on results."

Paulina Podgórska Brand Manager, Health Labs Care
in  Client recommendation

"From day one, Natalia demonstrated a high level of experience and analytical precision. She quickly identified that server-side tagging was essential to unlocking the performance we needed - a key insight that transformed our tracking and campaign efficiency. Her expertise and strategic thinking make a real difference."

Thomas Werner Co-founder, Stepapp
in  Collaborator recommendation

"She brings a rare combination of deep expertise, fresh ideas, and a brilliantly proactive attitude. Natalia possesses an incredible strategic mindset and an intuitive understanding of Meta and Google Ads. She doesn't just manage campaigns; she knows exactly how to align them with overarching business goals. I highly recommend Natalia to any team or client!"

Kamila Wojdylak Project Manager & Google Ads Specialist
in  Collaborator recommendation

"Natalia is a true performance marketing expert who combines strategic thinking with hands-on execution. What makes her stand out is her holistic approach: she sees the bigger picture of advertising efficiency while staying focused on details that drive performance."

Dagmara Bednarek Marketing & UGC Strategist
in  Collaborator recommendation

"She listens first, understands the client's context, and then acts. Even on busy days, she stayed calm and focused on what matters: KPIs, efficiency, and real ROI for clients. Natalia works fast without losing quality. She takes initiative, brings solutions instead of problems, and keeps everyone in the loop."

Paweł Jaroszewicz Video Content for Brands & Creators
WhatsApp messages from a client reacting to first Meta Ads sales results
Founders of a D2C client on WhatsApp - day one of their new Meta Ads launch, first sales coming in.
Slack messages from a client team after an in-house performance marketing workshop
A client's marketing team on Slack after an in-house performance workshop I ran for them.

D2C Growth Lab

A newsletter by Natalia Kobierska

Practical D2C growth and paid media tactics, for founders, marketers and paid media specialists.

  • Google Ads and Meta Ads
  • Creative and landing pages
  • D2C growth and unit economics

Let's look at your numbers.

30 minutes, no pitch deck. We look at your account together and see if working together makes sense.

Book a free call

Prefer email? natalia@kobierska.com