* { margin: 0; padding: 0; box-sizing: border-box; }

  html { scroll-behavior: smooth; }

  :root {
    --coral: #e05570;
    --coral-dark: #b8425a;
    --blue: #5a8fd4;
    --blue-dark: #3d6db0;
    --ink: #1a1a1a;
    --muted: #555;
    --faint: #888;
  }

  body {
    font-family: 'DM Sans', system-ui, -apple-system, sans-serif;
    color: var(--ink);
    background: #ffffff;
    line-height: 1.6;
    overflow-x: hidden;
    position: relative;
  }

  /* Brand blob backgrounds */
  body::before,
  body::after {
    content: '';
    position: fixed;
    border-radius: 50%;
    filter: blur(120px);
    z-index: -1;
    pointer-events: none;
  }
  body::before {
    width: 600px;
    height: 600px;
    background: rgba(224, 85, 112, 0.30);
    top: -200px;
    right: -150px;
  }
  body::after {
    width: 500px;
    height: 500px;
    background: rgba(90, 143, 212, 0.28);
    bottom: -150px;
    left: -150px;
  }

  .container {
    max-width: 1040px;
    margin: 0 auto;
    padding: 0 32px;
  }

  /* Buttons */
  .btn {
    padding: 15px 30px;
    border-radius: 100px;
    font-weight: 700;
    font-size: 16px;
    text-decoration: none;
    transition: transform 0.2s, box-shadow 0.2s;
    display: inline-block;
    letter-spacing: -0.01em;
  }
  .btn-primary {
    background: var(--coral);
    color: #fff;
  }
  .btn-primary:hover {
    transform: translateY(-1px);
    box-shadow: 0 10px 28px rgba(224, 85, 112, 0.35);
  }
  .btn-secondary {
    background: #fff;
    color: var(--ink);
    border: 1px solid rgba(0, 0, 0, 0.12);
  }
  .btn-secondary:hover {
    transform: translateY(-1px);
    box-shadow: 0 8px 24px rgba(0, 0, 0, 0.08);
  }
  .btn-small {
    padding: 11px 22px;
    font-size: 15px;
  }

  /* Nav */
  nav {
    padding: 18px 0;
    position: sticky;
    top: 0;
    background: rgba(255, 255, 255, 0.85);
    backdrop-filter: blur(12px);
    z-index: 10;
    border-bottom: 1px solid rgba(0, 0, 0, 0.04);
  }
  nav .container {
    display: flex;
    justify-content: space-between;
    align-items: center;
    gap: 16px;
  }
  .logo {
    font-weight: 800;
    font-size: 18px;
    letter-spacing: -0.02em;
    white-space: nowrap;
  }
  .nav-links {
    display: flex;
    gap: 26px;
    list-style: none;
  }
  .nav-links a {
    color: #333;
    text-decoration: none;
    font-size: 15px;
    font-weight: 500;
    transition: color 0.2s;
  }
  .nav-links a:hover { color: var(--coral); }
  @media (max-width: 860px) {
    .nav-links { display: none; }
  }

  /* Hero */
  .hero {
    padding: 72px 0 64px;
    text-align: center;
  }
  .hero-photo {
    width: 136px;
    height: 136px;
    border-radius: 50%;
    object-fit: cover;
    display: block;
    margin: 0 auto 26px;
    border: 4px solid #fff;
    box-shadow: 0 12px 36px rgba(224, 85, 112, 0.22);
  }
  .hero h1 {
    font-size: clamp(38px, 6vw, 68px);
    font-weight: 800;
    line-height: 1.06;
    letter-spacing: -0.03em;
    margin: 0 auto 24px;
    max-width: 880px;
  }
  .accent { color: var(--coral); }
  .accent-blue { color: var(--blue-dark); }
  .hero .tagline {
    font-size: clamp(18px, 2vw, 21px);
    color: var(--muted);
    max-width: 680px;
    margin: 0 auto 36px;
    line-height: 1.55;
  }
  .hero .tagline span {
    display: block;
    text-wrap: balance;
  }
  .hero-ctas {
    display: flex;
    justify-content: center;
    gap: 14px;
    flex-wrap: wrap;
    margin-bottom: 18px;
  }
  .hero-note {
    font-size: 14px;
    color: var(--faint);
  }

  /* Logo row */
  .logo-row {
    margin-top: 56px;
  }
  .logo-row .label {
    font-size: 13px;
    font-weight: 700;
    color: var(--faint);
    text-transform: uppercase;
    letter-spacing: 0.1em;
    margin-bottom: 18px;
  }
  .logo-strip {
    display: flex;
    flex-wrap: wrap;
    justify-content: center;
    align-items: center;
    gap: 24px 42px;
    list-style: none;
    max-width: 880px;
    margin: 0 auto;
  }
  .logo-strip li {
    display: flex;
    align-items: center;
    gap: 10px;
  }
  .logo-strip img {
    display: block;
    width: auto;
  }
  .logo-strip .logo-name {
    font-size: 15px;
    font-weight: 800;
    letter-spacing: -0.01em;
    color: #555;
  }
  @media (max-width: 640px) {
    .logo-strip { gap: 18px 28px; }
  }
  .logo-note {
    font-size: 13px;
    color: var(--faint);
    margin-top: 20px;
  }

  /* Sections */
  section {
    padding: 76px 0;
  }
  section h2 {
    font-size: clamp(28px, 4vw, 42px);
    font-weight: 800;
    letter-spacing: -0.02em;
    margin-bottom: 16px;
    line-height: 1.12;
    max-width: 760px;
  }
  section .lead {
    font-size: 18px;
    color: var(--muted);
    margin-bottom: 44px;
    max-width: 700px;
  }
  .center { text-align: center; }
  .center h2, .center .lead { margin-left: auto; margin-right: auto; }

  /* Opinions carousel */
  .opinions-track {
    display: flex;
    gap: 20px;
    overflow-x: auto;
    scroll-snap-type: x mandatory;
    padding: 4px 4px 20px;
    -webkit-overflow-scrolling: touch;
  }
  .opinion-card {
    flex: 0 0 340px;
    scroll-snap-align: start;
    background: rgba(255, 255, 255, 0.8);
    backdrop-filter: blur(8px);
    border: 1px solid rgba(0, 0, 0, 0.06);
    border-radius: 16px;
    padding: 26px;
    display: flex;
    flex-direction: column;
    gap: 14px;
  }
  .li-badge {
    display: inline-flex;
    align-items: center;
    gap: 6px;
    align-self: flex-start;
    padding: 4px 12px;
    border-radius: 100px;
    background: rgba(90, 143, 212, 0.12);
    color: var(--blue-dark);
    font-size: 12px;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 0.05em;
  }
  .opinion-card p {
    font-size: 15px;
    color: #333;
    line-height: 1.6;
    flex-grow: 1;
  }
  .opinion-author {
    display: flex;
    flex-direction: column;
  }
  .opinion-author strong { font-size: 15px; }
  .opinion-author span { font-size: 13px; color: var(--faint); }

  /* Case studies */
  .case-card .vertical-label {
    font-size: 13px;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 0.06em;
    color: var(--faint);
    margin-bottom: 10px;
  }
  .case-card h3 {
    font-size: 22px;
    line-height: 1.25;
  }
  .case-stats {
    display: flex;
    gap: 26px;
    flex-wrap: wrap;
    margin: 20px 0 18px;
  }
  .case-stats .n {
    display: block;
    font-size: 30px;
    font-weight: 800;
    letter-spacing: -0.02em;
    color: var(--coral-dark);
  }
  .case-stats .l {
    display: block;
    font-size: 13px;
    color: var(--muted);
    max-width: 160px;
    line-height: 1.4;
    margin-top: 2px;
  }
  .case-card > p:last-child {
    font-size: 15px;
    color: var(--muted);
    line-height: 1.55;
  }

  /* Card grids */
  .cards-3 {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
  }
  .cards-2 {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 20px;
  }
  @media (max-width: 860px) {
    .cards-3 { grid-template-columns: 1fr; }
    .cards-2 { grid-template-columns: 1fr; }
  }
  .card {
    background: rgba(255, 255, 255, 0.75);
    backdrop-filter: blur(8px);
    border: 1px solid rgba(0, 0, 0, 0.06);
    border-radius: 16px;
    padding: 30px;
    transition: transform 0.2s, box-shadow 0.2s;
  }
  .card:hover {
    transform: translateY(-2px);
    box-shadow: 0 12px 32px rgba(224, 85, 112, 0.08);
  }
  .card h3 {
    font-size: 20px;
    font-weight: 700;
    margin-bottom: 10px;
    letter-spacing: -0.01em;
  }
  .card p {
    font-size: 15px;
    color: var(--muted);
    line-height: 1.55;
  }
  .card .num {
    display: inline-flex;
    width: 34px;
    height: 34px;
    align-items: center;
    justify-content: center;
    border-radius: 50%;
    background: rgba(224, 85, 112, 0.1);
    color: var(--coral-dark);
    font-weight: 800;
    font-size: 15px;
    margin-bottom: 16px;
  }
  .card .num.blue {
    background: rgba(90, 143, 212, 0.12);
    color: var(--blue-dark);
  }

  /* Check lists */
  .checks {
    list-style: none;
    margin-top: 14px;
  }
  .checks li {
    position: relative;
    padding-left: 28px;
    font-size: 15px;
    color: #333;
    margin-bottom: 9px;
    line-height: 1.5;
  }
  .checks li::before {
    content: '✓';
    position: absolute;
    left: 0;
    top: 0;
    color: var(--coral);
    font-weight: 800;
  }

  /* System steps */
  .steps {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 20px;
  }
  @media (max-width: 860px) {
    .steps { grid-template-columns: 1fr; }
  }

  /* Comparison table */
  .compare {
    width: 100%;
    border-collapse: separate;
    border-spacing: 0;
    background: rgba(255, 255, 255, 0.8);
    border: 1px solid rgba(0, 0, 0, 0.07);
    border-radius: 16px;
    overflow: hidden;
    font-size: 15px;
  }
  .compare th, .compare td {
    padding: 16px 20px;
    text-align: left;
    vertical-align: top;
    border-bottom: 1px solid rgba(0, 0, 0, 0.05);
    line-height: 1.5;
  }
  .compare tr:last-child th, .compare tr:last-child td { border-bottom: none; }
  .compare thead th {
    font-size: 14px;
    text-transform: uppercase;
    letter-spacing: 0.06em;
    color: var(--faint);
    background: rgba(0, 0, 0, 0.02);
  }
  .compare thead th.me {
    color: var(--coral-dark);
    background: rgba(224, 85, 112, 0.06);
  }
  .compare tbody th {
    font-weight: 700;
    color: var(--ink);
    width: 26%;
  }
  .compare td.agency { color: var(--muted); }
  .compare td.me { background: rgba(224, 85, 112, 0.03); color: #333; }
  .table-wrap { overflow-x: auto; }

  /* Raw proof */
  .proof-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 20px;
    align-items: start;
  }
  @media (max-width: 720px) {
    .proof-grid { grid-template-columns: 1fr; }
  }
  .proof-item {
    background: rgba(255, 255, 255, 0.8);
    border: 1px solid rgba(0, 0, 0, 0.07);
    border-radius: 16px;
    padding: 16px;
  }
  .proof-item img {
    width: 100%;
    height: auto;
    border-radius: 10px;
    display: block;
  }
  .proof-item figcaption {
    font-size: 14px;
    color: var(--faint);
    padding: 12px 6px 2px;
    line-height: 1.5;
  }
  .proof-quote {
    font-size: 16px;
    font-weight: 600;
    color: #333;
    line-height: 1.55;
    padding: 6px 6px 16px;
  }
  .proof-quote .accent-mark { color: var(--coral); }
  .proof-quote span {
    display: block;
    font-size: 13px;
    font-weight: 400;
    color: var(--faint);
    margin-top: 8px;
  }

  /* Pricing */
  .price-card {
    display: flex;
    flex-direction: column;
  }
  .price-card .price {
    font-size: 36px;
    font-weight: 800;
    letter-spacing: -0.02em;
    margin: 6px 0 2px;
  }
  .price-card .price-note {
    font-size: 14px;
    color: var(--faint);
    margin-bottom: 8px;
  }
  .price-card .checks { flex-grow: 1; margin-bottom: 24px; }
  .price-card.featured {
    background: rgba(224, 85, 112, 0.05);
  }
  .badge {
    display: inline-block;
    align-self: flex-start;
    padding: 5px 14px;
    border-radius: 100px;
    background: rgba(224, 85, 112, 0.12);
    color: var(--coral-dark);
    font-size: 13px;
    font-weight: 700;
    margin-bottom: 14px;
  }
  .badge.blue {
    background: rgba(90, 143, 212, 0.12);
    color: var(--blue-dark);
  }

  /* FAQ */
  .faq-list {
    max-width: 760px;
  }
  .faq-list details {
    background: rgba(255, 255, 255, 0.8);
    border: 1px solid rgba(0, 0, 0, 0.06);
    border-radius: 14px;
    margin-bottom: 12px;
    overflow: hidden;
  }
  .faq-list summary {
    padding: 20px 24px;
    font-size: 17px;
    font-weight: 700;
    cursor: pointer;
    list-style: none;
    display: flex;
    justify-content: space-between;
    align-items: center;
    gap: 16px;
  }
  .faq-list summary::-webkit-details-marker { display: none; }
  .faq-list summary::after {
    content: '+';
    font-size: 22px;
    font-weight: 400;
    color: var(--coral);
    flex-shrink: 0;
  }
  .faq-list details[open] summary::after { content: '−'; }
  .faq-list details p {
    padding: 0 24px 20px;
    font-size: 15px;
    color: var(--muted);
    line-height: 1.6;
  }

  /* Final CTA */
  .final-cta {
    text-align: center;
    padding: 96px 0;
  }
  .final-cta h2 { margin-left: auto; margin-right: auto; }
  .final-cta .lead { margin-left: auto; margin-right: auto; }

  /* Footer */
  footer {
    padding: 48px 0 56px;
    border-top: 1px solid rgba(0, 0, 0, 0.06);
    font-size: 14px;
    color: var(--faint);
  }
  .footer-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 32px;
    margin-bottom: 24px;
  }
  @media (max-width: 720px) {
    .footer-grid { grid-template-columns: 1fr; }
  }
  .footer-grid h4 {
    color: #333;
    font-size: 13px;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    margin-bottom: 12px;
  }
  .footer-grid p, .footer-grid a {
    color: var(--faint);
    font-size: 14px;
    line-height: 1.7;
    text-decoration: none;
    display: block;
  }
  .footer-grid a:hover { color: var(--coral); }
  .footer-bottom {
    padding-top: 24px;
    border-top: 1px solid rgba(0, 0, 0, 0.04);
    text-align: center;
  }

  /* v2: credentials strip */
  .creds {
    display: flex; flex-wrap: wrap; justify-content: center;
    gap: 10px 28px; list-style: none; margin: 30px auto 0; max-width: 860px;
  }
  .creds li { font-size: 15px; font-weight: 600; color: #333; }
  .creds li::before { content: '✓'; color: var(--coral); font-weight: 800; margin-right: 8px; }

  /* v2: inline newsletter form */
  .nl-form { display: flex; gap: 10px; justify-content: center; flex-wrap: wrap; max-width: 520px; margin: 0 auto; }
  .nl-form input[type=email] {
    flex: 1 1 260px; padding: 14px 20px; border-radius: 100px; font: inherit; font-size: 16px;
    border: 1px solid rgba(0,0,0,0.15); background: #fff; color: var(--ink);
  }
  .nl-form input[type=email]:focus { outline: 2px solid var(--blue); outline-offset: 1px; }
  .nl-form button { border: none; cursor: pointer; font-family: inherit; }
  .nl-msg { font-size: 14px; color: var(--faint); margin-top: 10px; min-height: 20px; }
  .hero-nl { margin-top: 30px; padding-top: 26px; border-top: 1px solid rgba(0,0,0,0.06); max-width: 620px; margin-left: auto; margin-right: auto; }
  .hero-nl p.small { font-size: 15px; color: var(--muted); margin-bottom: 12px; }

  .nl-box {
    background: rgba(90,143,212,0.07); border: 1px solid rgba(90,143,212,0.18);
    border-radius: 20px; padding: 48px 32px; text-align: center;
  }
  .nl-box h2 { margin-left: auto; margin-right: auto; }
  .nl-box .lead { margin-left: auto; margin-right: auto; margin-bottom: 26px; }
  .nl-points { list-style: none; display: flex; flex-wrap: wrap; justify-content: center; gap: 8px 24px; margin-bottom: 28px; }
  .nl-points li { font-size: 15px; color: #333; }
  .nl-points li::before { content: '→ '; color: var(--blue-dark); font-weight: 700; }

  /* v2: compact results row */
  .results-row { display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px; }
  @media (max-width: 860px) { .results-row { grid-template-columns: 1fr; } }
  .result { display: flex; gap: 18px; align-items: baseline; }
  .result .n { font-size: 40px; font-weight: 800; letter-spacing: -0.02em; color: var(--coral-dark); white-space: nowrap; }
  .result p { font-size: 15px; color: var(--muted); line-height: 1.5; }
  .result p strong { color: var(--ink); display: block; font-size: 16px; }

  .testi-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; text-align: left; }
  @media (max-width: 860px) { .testi-3 { grid-template-columns: 1fr; } }
  .testi-3 .opinion-card { flex: none; }
  .price-card .who { font-size: 14px; color: var(--muted); margin-bottom: 4px; }
  section { padding: 64px 0; }
  .price-card .price.price-text { font-size: 30px; white-space: nowrap; padding-top: 4px; }
  section h2, section .lead, .hero .tagline span, .final-cta .lead { text-wrap: balance; }
  @media (max-width: 640px) { .container { padding: 0 16px; } }