Natalia Kobierska

Hi, I'm Natalia.

Freelance performance marketer for D2C brands, based in Poland.

I help D2C brands grow profitably. I run Google Ads and Meta Ads, and I work on everything around them that decides whether ads make money: creative strategy, landing pages, offers and unit economics.

Before going independent, I ran campaigns across European and global markets for brands like New Balance, Nuxe, Crocs and Bridgestone. Today I work directly with a small group of D2C brands, plus a few teams as a senior advisor.

My view is simple: performance and brand building are not separate worlds, and a good ROAS in the dashboard is not the same as profit. I don't just run ads. I build systems that connect media, creative and conversion to the numbers in your P&L.

I also write D2C Growth Lab, a newsletter on D2C growth and paid media tactics, and share what I learn on LinkedIn.

What I share on LinkedIn.

Practical D2C growth and paid media posts, mostly in Polish.

Follow me on LinkedIn

What founders and marketers say about working with me.

LinkedIn recommendations - and a few unpolished screenshots straight from client chats.

in  Client recommendation

"She does not look at campaigns only through clicks, ROAS, or ad account settings. She looks much wider: at the business, the offer, margins, customer journey, and the real impact paid activities have on the overall result. You can clearly see that she cares not only about delivering campaigns, but about building a system that actually makes business sense."

Adrian Tubacki Head of E-Commerce & Growth, formeds
in  Client recommendation

"Working with Natalia at Health Labs Care was such a great experience. She was always super proactive - coming up with ideas, spotting opportunities, and giving recommendations that actually made our campaigns work better. Her analyses weren't just reports for the sake of it - she genuinely shaped the way we optimized our marketing decisions and had a real impact on results."

Paulina Podgórska Brand Manager, Health Labs Care
in  Client recommendation

"From day one, Natalia demonstrated a high level of experience and analytical precision. She quickly identified that server-side tagging was essential to unlocking the performance we needed - a key insight that transformed our tracking and campaign efficiency. Her expertise and strategic thinking make a real difference."

Thomas Werner Co-founder, Stepapp
in  Collaborator recommendation

"She brings a rare combination of deep expertise, fresh ideas, and a brilliantly proactive attitude. Natalia possesses an incredible strategic mindset and an intuitive understanding of Meta and Google Ads. She doesn't just manage campaigns; she knows exactly how to align them with overarching business goals. I highly recommend Natalia to any team or client!"

Kamila Wojdylak Project Manager & Google Ads Specialist
in  Collaborator recommendation

"Natalia is a true performance marketing expert who combines strategic thinking with hands-on execution. What makes her stand out is her holistic approach: she sees the bigger picture of advertising efficiency while staying focused on details that drive performance."

Dagmara Bednarek Marketing & UGC Strategist
in  Collaborator recommendation

"She listens first, understands the client's context, and then acts. Even on busy days, she stayed calm and focused on what matters: KPIs, efficiency, and real ROI for clients. Natalia works fast without losing quality. She takes initiative, brings solutions instead of problems, and keeps everyone in the loop."

Paweł Jaroszewicz Video Content for Brands & Creators
WhatsApp messages from a client reacting to first Meta Ads sales results
Founders of a D2C client on WhatsApp - day one of their new Meta Ads launch, first sales coming in.
Slack messages from a client team after an in-house performance marketing workshop
A client's marketing team on Slack after an in-house performance workshop I ran for them.

Let's look at your numbers.

30 minutes, no pitch deck. We look at your account together and see if working together makes sense.

Book a free call

Prefer email? natalia@kobierska.com