Practical Google Ads, Meta Ads, creative and landing page tactics, plus the business side of growing a D2C brand. For founders, in-house marketers and paid media specialists.
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Google Ads and Meta Ads setups, tests and settings, one strategy at a time and step by step.
Anonymised situations from D2C brands, with the numbers and the reasoning behind each decision.
Creative, landing pages, offers and unit economics, because that's where ads win or lose.